Trends anchor us to reality, not to what we expect or what we want to happen. We cannot see what shines only: You have to go to the data. Underneath the trends that shine, there is something that caused them. Trends explain where the world is going and allow you to observe what you want to do and what you have to do.

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An accurate scan involves several levels of perception, from what is in our microenvironment to global environments, and it has two sides: it is a tree of opportunities or a tree of risks. Knowing how to take advantage of the significant trends and prepare you for the future is the challenge.

A trend scan leads us to a radar that will give us much information about the changes we must consider, but it is necessary to know how to read this radar and stay updated.